Staff level product designer working on B2B platforms and operational tooling. I am usually brought in when the domain is complicated, the requirements conflict, and nobody agrees on what the thing actually is yet. Currently in ad tech, on rewards infrastructure.
One platform, ten parts, cut so the teeth actually mesh. Large parts turn slowly. Small parts never stop.
Hover a part to trace what it drives
Each one includes the reasoning, the tradeoffs I accepted, and what it changed for the business.
The screens that decide whether a platform works are usually the last ones to get design attention. Configuration flows, investigation tooling, tables holding thousands of rows.
That gap is expensive. An unclear status becomes a support ticket. An ambiguous default becomes a payout error. It is also where renewal risk sits, because customers judge a platform on the tools their own team opens every morning rather than on the marketing site. So I work where attention is underpriced relative to what it protects.
Open to staff and lead roles in B2B and platform teams. Happy to talk through any of the work above in detail.